Magenta Web designs brand identities and websites for Palm Beach businesses from its studio in West Palm Beach, ten minutes across the bridge. The island's brokerages, galleries, foundations and family offices are judged on restraint before anything else, and the studio builds for that register: short declarative pages, the counsel ahead of the listings, and a brand book the website reads directly.
Ten minutes from the studio, and the register its sites are built in: discretion, restraint, the work before the sales pitch.
- Real estate
The island's estates and its brokerages are sold on discretion; the studio has built an advisory site for one of fewer than 320 Private Office advisors worldwide, with the judgment in front of the listings, and builds the same way here.
- Arts
Galleries on Worth Avenue and the artists they show need an archive that is the portfolio and a shop that opens when the work is ready; Crescent Moon Art's site, seven series named by the artist, is the studio's model for it.
- Nonprofit
The island's foundations, societies and family offices ask a website for the programme, the calendar and the gift in one place, and for the trust signals a donor and a board both read before they give.
Brand identity
A mark, a palette, a type pairing and the rules that hold them together, delivered as a brand book your website reads directly.
About brand identityWeb design
Custom websites designed from a brief and built on a design system: business sites, e-commerce, portfolios, product prototypes and software front ends.
About web designDigital marketing
Search-ready pages, answer-ready content and the analytics that turn a launch into inquiries.
About digital marketing
- Do you meet in person in Palm Beach?
- Yes. Palm Beach is about ten minutes from the studio across the bridge, so a brief at your office, a review at a gallery or a walk through a property before the shoot is an ordinary part of a project here.
- What does a project start at?
- Websites start at $10,000. Every project is a fixed price from a written scope, so the figure is a floor, not a rate. On the island the brand identity usually comes first, because the mark and the stationery are seen before the website is.
- How long does a website take?
- Four to six weeks from kickoff to launch, and a brand identity two to three weeks before or alongside it. A Palm Beach launch is often timed to the season, so the date goes in the brief in week one.
- Do you work outside Florida?
- Yes, worldwide by video. The studio's Private Office real estate site is for an advisor in Montreal, and its wealth-firm site serves families in English, Spanish and Portuguese from one build.
Also in South Florida: West Palm Beach, Boca Raton, Fort Lauderdale and Miami.
Bring the idea. We bring the identity, the site and the campaigns that carry it.