A brand identity from Magenta Web is a mark, a palette, a type pairing and the rules for using them, written down as a brand book. The book is not a PDF that goes stale: it is the same data the website reads, so the colours, faces and marks on screen are the ones in the guidelines, and a change in one place reaches both. Zafiro's book, a four-colour system around an editorial serif, is the model.
- The symbol, the wordmark and the lockups, as SVG
- The colour system, with print values
- The type pairing and its roles
- Clear space, approved surfaces and what not to do
- The brand book, on screen and printable
Two to three weeks, before or alongside the website.
- Finance
Sites that read as a fiduciary should: the method in plain words, disclosures and compliance as first-class pages, and no stock photographs of handshakes.
The work: Zafiro
- Real estate
Listings, developments and brokerages with the property as the hero, fast on a phone, and a contact path that reaches a person.
The work: Benoit Sansoucy
A private-wealth firm, with the judgment before the figures.
- What does a brand identity from Magenta Web include?
- The symbol, the wordmark and the lockups as SVG, the colour system with print values, the type pairing and its roles, clear space and approved surfaces, and the brand book that holds them, on screen and printable.
- Why is the brand book data the website reads?
- So the colours, faces and marks on screen are the ones in the guidelines. A change made in the book reaches the site, and the site cannot drift from the book, because they are one file rather than a PDF and a copy of it.
- Do you need the brand finished before the website starts?
- No. The identity takes two to three weeks and can run before the website or alongside it; when it runs alongside, the book is applied to the site the day it is approved, as Zafiro's was.
The other two: web design and digital marketing, or all three together.
Bring the idea. We bring the identity, the site and the campaigns that carry it.