Magenta Web is a brand identity, web design, and digital marketing studio. We create the identity a business is known by, build the site that carries it, and launch the campaigns that grow it, for ambitious businesses worldwide.
A brand identity from Magenta Web is a mark, a palette, a type pairing and the rules for using them, written down as a brand book. The book is not a PDF that goes stale: it is the same data the website reads, so the colours, faces and marks on screen are the ones in the guidelines, and a change in one place reaches both. Zafiro's book, a four-colour system around an editorial serif, is the model.
- The symbol, the wordmark and the lockups, as SVG
- The colour system, with print values
- The type pairing and its roles
- Clear space, approved surfaces and what not to do
- The brand book, on screen and printable
Two to three weeks, before or alongside the website.
Web design at Magenta Web covers the whole site, design and development, because a design that is not built is a picture. Every project starts from a brief, moves through structure and high-fidelity screens reviewed against your goals, and ships as a Next.js build on a design system: mobile first, accessible, fast, with a CMS your team can run after launch. The same system carries a five-page business site, an online shop, a portfolio, a product prototype or a software front end.
- The brief and the site's structure
- Screens at every width, reviewed against the brief
- The build, on the studio's design system
- CMS, forms and analytics
- Launch, QA and post-launch support
Four to six weeks from kickoff to launch.
Digital marketing at Magenta Web starts where the website ends. Every page is written to answer the question a client actually types, with the structured data search engines and answer engines read; the blog carries working notes rather than filler; analytics show which pages bring inquiries; and a monthly pass keeps titles, descriptions, posts and campaigns current. Email outreach and social kits are scoped per client.
- Search and answer-engine setup, page by page
- Content and blog posts in the studio's voice
- Analytics and a monthly report
- A monthly optimisation pass
- Campaign, email and social kits, by scope
From launch, monthly.
- Architecturearchitecture, interiors, landscape
- Financeboutique finance, advisers, family offices, insurance
- Real estatebrokerages, developers, property
- Hospitalityrestaurants, hotels, travel, events
- Healthclinics, wellness, medical services
- Technologysoftware, SaaS, product, AI
- Industrialmanufacturing, logistics, trades, home services
- Nonprofitcharities, faith, education, community
- Artsartists, galleries, music, creative practices
- Professional serviceslaw firms, agencies, consultancies
- How much does a website cost?
- The two published case studies were $22,500 and $25,000, at five and four weeks. Every project is quoted fixed from a short brief; brand identity and marketing are scoped on their own.
- How long does a project take?
- Four to six weeks from kickoff to launch for a website, two to three weeks for a brand identity, and marketing runs monthly from launch.
- Do you work with clients outside Florida?
- Yes. Magenta Web is based in West Palm Beach and works with clients across the United States and abroad; the two published case studies are a Swiss agency and an architecture studio.
- What do you need from me to start?
- A short brief: what the site must do, who it is for, what exists today, and a date. Content and images can arrive during week one. If there is a brand book, it comes first.
Bring the idea. We bring the identity, the site and the campaigns that carry it.