Digital marketing at Magenta Web starts where the website ends. Every page is written to answer the question a client actually types, with the structured data search engines and answer engines read; the blog carries working notes rather than filler; analytics show which pages bring inquiries; and a monthly pass keeps titles, descriptions, posts and campaigns current. Email outreach and social kits are scoped per client.
- Search and answer-engine setup, page by page
- Content and blog posts in the studio's voice
- Analytics and a monthly report
- A monthly optimisation pass
- Campaign, email and social kits, by scope
From launch, monthly.
- Real estate
Listings, developments and brokerages with the property as the hero, fast on a phone, and a contact path that reaches a person.
The work: Benoit Sansoucy
- Technology
Product sites and software front ends on a design system, so the marketing site and the product speak the same language from launch.
The work: Vooma
A Private Office advisor, with the judgment in front of the listings.
- What does digital marketing from Magenta Web cover?
- Search and answer-engine setup page by page, content and blog posts in the studio's voice, analytics with a monthly report, a monthly optimisation pass, and campaign, email and social kits scoped per client.
- When does marketing start?
- At launch, and it runs monthly from there. The site is built to be found first, so the marketing pass starts from pages that already answer the questions a client types.
- How do we know it is working?
- Analytics show which pages bring inquiries, and the monthly report reads them against the pages and posts that changed, so the next pass works on what moved and leaves alone what did not.
The other two: brand identity and web design, or all three together.
Bring the idea. We bring the identity, the site and the campaigns that carry it.